Investments
We invest at pre-seed and seed in companies building with AI, mainly in Switzerland and Europe, and back founders with what we have learned shipping and operating AI products ourselves.
What we look for
AI at the core
Products that could not exist without the model, rather than existing software with AI added.
Defensibility beyond the model
Proprietary data, distribution or deep workflow integration, not a thin layer over someone else's API.
Honest unit economics
Inference cost built into pricing from day one, with a credible path to healthy margins.
Teams that ship
Founders who iterate quickly, stay close to their users and measure what matters.
What we bring
Model and inference know-how
Choosing, adapting and serving models economically, and knowing when not to train your own.
Monetisation
Pricing, subscriptions, payments and risk management for consumer products.
Trust and safety
Policies and moderation that hold up with payment providers, platforms and regulators.
Network
Introductions to payment, infrastructure and distribution partners, and to co-investors.
How it works
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Introduction
Email us a short introduction and a link to your deck.
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First call
Product, team, traction, and what you need from investors beyond capital.
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Due diligence
A closer look at the product, the technology, the market and the numbers.
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Decision
A clear answer, and terms where we invest. We lead small rounds or join alongside other investors.
Digital commerce
Generative Flows AI also operates an e-commerce business selling physical products online. It keeps our team close to the fundamentals of payments, fulfilment and customer service.
Raising a pre-seed or seed round?
If you are building an AI company and think our experience can help, we would be glad to hear from you.